Tribe vs Luma
Luma is a platform for event pages, calendars and invitations, best for tech, creator and professional events with polished event pages. Tribe is built to run a whole IRL community: events, paid memberships, member messaging and discovery in one place.
Why communities choose Tribe
Full paid memberships and member-only pricing for your community
Brand sponsorship opportunities for your community
A discovery marketplace built around local communities
Community manager support to help you grow
Where Luma is strong
Beautifully designed event pages and calendars
Strong invitations, reminders and guest communication
API, Zapier and integrations on the Plus plan
Features: Tribe vs Luma
| Feature | Tribe | Luma |
|---|---|---|
| Free and paid event ticketing | Yes | Yes |
| Paid memberships and subscriptions | Yes | Basic |
| Built for recurring communities | Yes | Yes |
| Branded community page | Yes | Calendars |
| Member database (CRM) | Yes | Yes |
| Email announcements | Yes | Yes |
| WhatsApp announcements | Yes | Yes |
| Event chat | Yes | Yes |
| QR check-in | Yes | Yes |
| Discovery marketplace for new attendees | Yes | Yes |
| Mobile app for attendees | Yes | Yes |
| Brand sponsorship opportunities | Yes | Not available |
| Community manager support | Yes | Priority on Plus |
Pricing: Tribe vs Luma
- TribeMonthly: Free. No monthly feeFees: 5% Tribe fee on paid tickets and memberships, plus Stripe's processing (typically 3%)Fees can be added at checkout so attendees pay them. Free events are always free.
- LumaMonthly: Free, or Luma Plus at US$59/month billed annuallyFees: 5% platform fee on paid events on the free plan (0% on Plus), plus Stripe's fee (typically 2.9% + 30¢)
| Platform | Monthly cost | Fees on paid tickets |
|---|---|---|
| Tribe | Free. No monthly fee | 5% Tribe fee on paid tickets and memberships, plus Stripe's processing (typically 3%)Fees can be added at checkout so attendees pay them. Free events are always free. |
| Luma | Free, or Luma Plus at US$59/month billed annually | 5% platform fee on paid events on the free plan (0% on Plus), plus Stripe's fee (typically 2.9% + 30¢) |
Based on each platform's public website and pricing pages, checked October 2026. Prices exclude VAT and can change, so check each platform for current terms. Sources: Luma pricing. Spotted something out of date? Let us know.
Questions
Is Tribe a good Luma alternative?
If you run a recurring IRL community, yes. Luma is best for tech, creator and professional events with polished event pages. Tribe brings events, paid memberships, member messaging and discovery together, so you can run and grow the whole community in one place.
How do Tribe's fees compare with Luma?
Luma's free plan charges a 5% platform fee on paid events plus Stripe's fee; Luma Plus removes the platform fee for US$59 a month billed annually. Tribe charges 5% on paid tickets and memberships plus Stripe's processing (typically 3%), with no monthly plan.
Can I move my community from Luma to Tribe?
Yes. Creating your community is free, you can publish your next events straight away, and our community team can help you set up and invite your members.
Run your community on Tribe
Free to start. 5% on paid tickets and memberships, plus Stripe.